For e-commerce founders

A finance system built for e-commerce economics.

If sales are growing but decisions around inventory, gross margin, ad spend, fulfilment, vendor terms, and cash still depend too heavily on instinct, your business needs a stronger finance system.

Signs your e-commerce business has outgrown its finance setup

Sales are growing, but cash still feels tight

Inventory, fulfilment, shipping, payroll, and vendor payments create pressure even when the top line looks healthy.

Solved with: Cash Command Center

Profit by product or channel is not trusted

Revenue is visible, but contribution profit after logistics, discounts, returns, and ad spend is not.

Solved with: Margin Map

Inventory decisions are reactive

Reorder timing and volume are managed without a reliable demand-and-cash view, creating stockout and overbuying risk.

Solved with: Decision Model + Cash Command Center

Ad spend creates activity, but ROI is blurry

You can't separate top-line growth from profitable growth after all variable costs.

Solved with: Margin Map + Decision Model

Margin leakage is hard to pinpoint

Supplier pricing, packaging, shipping, and discounting erode margin without a clear owner or diagnosis.

Solved with: Margin Map + Monthly CFO Brief

The founder still translates operations into numbers

You manually connect sales, inventory, marketing, margin, and cash before any decision can be made.

Solved with: Founder Finance Playbook
What the system covers

The e-commerce numbers we make trustworthy

Contribution margin by SKU & channel

Profit after logistics, discounts, returns, and ad spend, where it actually lands.

Inventory & stock coverage

Reorder points, safety stock, and the cash each purchase requires.

Landed cost

Real unit economics after freight, duties, and fulfilment.

Returns & refunds

The true effect of returns on margin and cash.

Ad-spend economics

Growth that is profitable after all variable costs, not just top line.

Vendor terms & cash conversion

How payment terms and timing drive your cash cycle.

After installation, you can trust the numbers behind gross margin, inventory, ad spend, and cash, and make growth decisions from contribution economics rather than instinct.

Proof

A relevant engagement.

Luxury DTC e-commerce

From messy data to margin, inventory, and cash control

Financial and operational data was fragmented and hard to reconcile. The founder could not clearly state true margin or owner economics, and inventory decisions were made without a forward cash view.

What we installed
  • Full P&L rebuilt by channel, product, and function
  • Contribution margin after logistics, discounts, and returns
  • Inventory reorder and cash-requirement model
  • 13-week cash forecast across payroll, vendors, and collections
  • Vendor and subcontractor review
Result

Trusted contribution economics, a forward cash view for inventory buys, and clear ownership of where margin was being made and lost.

"What stood out most was how quickly he understood my business, and the insightful suggestions that improved the model. He delivered within the agreed timeline. I highly recommend Andrija."

Michael · Insurance aggregator

Results are client-specific and not guaranteed.

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